Name: Safeera Sarjoo
Location: London, United Kingdom
Daily reads: My Domaine, Huffington Post & Harvard Business Review
Must-have: My morning tea
Never leave home without: Phone, purse and lipstick
Obsessed with: Stationery, bookstores and statement t-shirts
Collects: Notebooks and candles
Fave holiday destination: New York City
Loves: Traveling, poetry and the F1.



In a nutshell, my mind is brimming with ideas that I yearn to share. My previous blog allowed me to share my thoughts and sometimes not-so-popular opinions where South Asian society was concerned, but it became more important to me that my platform was one for everyone to visit, escape and gain perspective.

Whether that’s through the same content I’ve brought over with me to safeerasarjoo.com or the poetry I will eventually bring myself to publish, it was time for a change.

Different name, same ethos

There will come a time where people will want more than just hauls and polished images of the unattainable. There’s just something evergreen about content that connects and provokes one to think.

Whether that’s through the trials and tribulations of real life or opinions that reflect the misrepresented, there’s something for everyone.