Saverah’s Urban Muslim Woman Show has been brightly circled on my calendar for months. Finally, on Saturday 14th June, hundreds of elegantly and colorfully dressed ladies descended upon the Novotel Hotel in Hammersmith for an evening of fashion shows, inspirational talks and our collective weakness – shopping!

Accompanying the various clothing and abaya stalls, visitors had the chance to purchase skincare products, handmade crafts, tasty bakes and some gorgeously designed jewellery.

Bringing consumers and businesses together as well as excellent networking opportunities, The Saverah UMW Show had something for everyone. Fashion shows with the latest in modest fashion and thought provoking speeches from inspirational women carried visitors into the evening.

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Haslina Mohd Ali from Sri Munawwarah Design

Providing a solid platform to mingle with entrepreneurs, artists and of course official partners and bloggers, the ease of networking made this event one filled with opportunities and potential to establish excellent and unique collaborations.

Designers exhibiting and featuring their collections included Nahara, Asian Designers and Sri Munawwarah. The spectacular shows had visitors snapping away, all keen to leave with their very own nugget of runway glamour.

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Nahara’s approach to their collections definitely makes their scarves all the more unique and bespoke. Working with a London-based calligraphy artist, Samir Malik, the end result of this seasons collection consisted of his work actually printed on the soft to the touch silk scarves.

To accompany the several glitzy fashion shows, Saverah also lined up a host of inspirational women who gave thought provoking speeches throughout the night as well as fund raising with Human Appeal who raised an astonishing £44,000.

HRH Princess Basmah, who supports reform in Saudi Arabia, explained the importance of attitudes changing towards women and towards men and boys at home. Having written extensively about political instability and social changes, the Princess, who resides in London, was well placed to talk about the work that still needs to be done to ensure that both men and women are not deprived of four birth given rights; Security, education, freedom and equality.

Her talk rang true to what many people essentially think and believe, but whilst talking with her, it was apparent to us both that not enough is being done to actually implement these changes.

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HRH Princess Basmah Al Saud

The evening was definitely one that drew together various aspects that make up today’s modern Muslim woman. With an abundance of fashion designers, Saverah made sure to include other refreshing individuals showcasing their talents and passions. Not forgetting the spectacular amount of money raised for Human Appeal, the evening was a massive success and has undoubtedly shown there is much more depth to the modern Muslim woman than we think.

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