There is no doubt that starting a blog – and remaining consistent – will open up incredible opportunities to you. I’ve been fortunate to have met some wonderful people and worked alongside some fantastic brands so far. It’s been an absolute dream.
I’ve had moments however, where my patience has been tested and there are instances where I find myself apologising to avoid awkward and aggressive confrontation as well as to remain polite and professional.
If I’m completely honest, I’m not okay with this. Sure, I can brush it off and get on with my day, but those that know me, know I’m not like this. I’ve bitten my tongue so much for the sake of my blog and there comes a point where you need to be assertive and you need to speak up – even if it makes you unpopular.
I’m not saying to wade in ready to argue at every given opportunity. Don’t do that! However having the confidence to stand your ground is important if you are to show that you’re serious about your blog and the time you invest in growing your space on the Internet.
You’ve been emailing PRs and marketing departments for months on end about an upcoming event and have heard nothing back. There is nothing wrong in being a little firm in your follow-up email expressing your interest and what you can offer in terms of coverage. Bloggers are sometimes not held in the same esteem as journalists but they’re actually a hugely influential force that are tapping in to multiple audiences. When you have that kind of effect, you can afford to be a bit assertive in your emails.
Standing by your goals
Every blogger has a list of goals they want to achieve when they start their blog. It could be to make friends through a common interest, develop your writing or even build a foundation for your career. Whatever they are, they are yours. Don’t let anyone belittle legitimate goals that you’re passionate about.
I almost feel as a blogger it’s our duty to give feedback in all forms. If we’re happy to write about product reviews and share our thoughts on the latest mascara or contour palette we purchase, then why shouldn’t we do the same when it comes to organisation of events and the way in which press was handled? How are brands and PRs suppose to know their areas for improvement if no one tells them? You don’t need to be cruel with your comments, but being encouraging and constructive will show people that you have a vested interest in the work they do and they’ll appreciate the honesty you exert.
When I first started blogging, I never expected to be invited to events. So when that happened I felt obliged to accept every invitation. I didn’t want to give people the impression that I didn’t care or that I was too good for their invite. But my desire to please everyone left me with the shortest straw. Lack of sleep, time away from my family and hours holed up in my room typing away is not healthy. Especially if your job already involves a computer! Evaluate how valuable events and exhibitions are to your blog and how they fit into the overall objectives you have.
Furthermore if an event doesn’t excite you or sends your creativity into overdrive, then it’s probably not worth your time.
Everyone will have individual achievements they can reflect on when looking back on their blog. This could be reaching a certain number of subscribers, being able to interview someone they’ve always dreamt of or attending a convention which provided insane networking opportunities. Whatever you cite as an achievement should be shouted about. Don’t shy away from mentioning them in emails to PRs in order to give your blog more leverage or even in job interviews to demonstrate characteristics like perseverance and consistency, which employers love.
Got any other instances that we shouldn’t be apologetic about? Let me know!