Running a blog is phenomenal. For some creatives, writing is the way we pour our feelings out, get our opinions heard and contribute to wider discussions about what is happening within our society.
I love the power and the excitement that comes with putting together a new post. Since achieving my Journalism degree and starting this blog I have learned a lot along the way – both good and bad lessons that have helped me grow as a writer and as a direct result, helped the blog thrive.
So whether you’re an established blogger that’s curious about how the journey has been for others so far, or if you’re just starting out within the blogosphere, here are five nuggets of wisdom to keep in mind.
You will have battles with PRs
For the most part, I have had the most phenomenal experience working with PRs. They have been such a tremendous help especially when it comes to informing me of upcoming events and organising interviews with people I have dreamed of meeting. There are instances however where there can be a clash between bloggers and PRs. In my experience I have found that PRs want bloggers with a huge following to plug their clients, which I find to be quite insulting. It doesn’t matter if you have 1,000,000 followers or 1,000, the point is there are people that are engaged with your blog and your content. Don’t be put down by PRs who fail to recognise this. There are plenty others who will happily look past numbers and recognise quality.
Stay true to yourself
Once exposed, you’ll come to find that the blogging community is pretty friendly, welcoming and supportive. There are so many people who want to be heard above the crowds and building collaborative and personal relationships with other bloggers will help you achieve this.
There are individuals however, who venture into this sphere for all the wrong reasons. Internet fame is one of this generation’s biggest issues and it’s sad that people feel that starting a blog will give them this kind of status. Don’t let a shallow popularity contest compromise your blog’s purpose.
Don’t let accolades dishearten you
A friend of mine – who I met through our mutual love for blogging – told me that awards and accolades are not everything. They do not determine how good of a writer you are and how good your blog is. She is completely right. Sure, it’s great being awarded for your effort, creativity and work you put into your blog but when you think about it, so many people around the world aren’t recognised for the work they do. That doesn’t mean they aren’t good. But they persevere because they’re passionate and making some sort of a difference is more important than awards lining their mantelpiece. It’s a very humbling thought and one that reminds me why I started this blog in the first place. Don’t be swayed by all the glitz and glamour.
You get out what you put in
There have been times where I’ve been quite slow in posting articles and other times where I have been on the ball, scheduling blogs for up to three times a week. The saying ‘you get out what you put in’ is especially true when it comes to blogging. Publishing consistently will keep people engaged and hungry for more, especially if you have compelling content. If you find yourself experiencing a lull moment, then why not redirect your following to older posts that have fared well in the past? Use platforms like Hootsuite or Tweetdeck to schedule social media posts throughout peak times while you take a moment to rejuvenate and think up fresh ideas your readers will love.
There is space for everyone
It may seem like everyone is a blogger nowadays with thousands of fashion and beauty blogs circulating your twitter feed. The good thing about the internet is everyone can have a slice of it. As long as you have something to say, the World Wide Web is your playground to get it out there. Remember it’s not only about fashion and beauty too. Writing about current affairs, social issues or even getting your feelings out can be incredibly refreshing for people looking for something other than a review on the latest make up palette. Don’t believe me? I just had a read about a girl’s experience having a smear test. Yep. I know – odd reading material for a Sunday afternoon.