Over the weekend, The Hoxton was host to the Shoreditch Fashion Weekender, which featured a stylish collaboration between Indian couture label, Soltee by Sulakshana Monga, and premium jewellery brand, Red Dot Jewels. Partnering with Asian Circle, 10% of sales was pledged to help marginalised women in remote parts of Asia.

Fashion and charities are not two industries you would naturally place together but it seems that they are finding creative ways to work together for mutual benefits. Featuring items from the Intrinsic Beauty collection, Monga’s rich collection transcend the boundaries of seasonal trends in favour of an experimentation with aesthetics, which worked hand in hand with Red Dot Jewels’ colourful and traditionally styled accessories from their Pink City collection.

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From earrings, to elaborate necklaces and even a very bold earcuff, visitors were spoiled with choices.

What also made this weekend event one of a kind is the underlying purpose that sales generated would have a positive effect. This wasn’t forced in the slightest, which made the entire experience a very natural and relaxing one. Representatives from both Red Dot Jewels and Soltee were on hand to talk more about their respective items for sale and made a warm effort to engage with visitors.

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Speaking with Santosh, from the partnering charity Asian Circle said: “Asian Circle is part of a bigger organisation called The Circle, which is working with marginalised women around the world. Asian Circle itself is focusing on South Asia. We’re quite new into this area so we’ve set a programme up in India working on prevention of violence and we’ve chosen a small group of people out there called the Adivasi aborigines of India and they are the marginalised of the marginalised. What we hope to do is work with these women and help improve their lives through education on the violence they’re experiencing.

“We’re putting shelters in place in police stations for these women so they can actually go in and get some help, counselling and medical help. Another big aspect of this programme is to educate the men. These are patriarchal societies and we want to work with the men there who have seen how women have been treated and believe it’s part and parcel of the culture. We want them to understand that women are not there to be beaten nor be the doormat of the family. So for that we’re working with the local tribal lawmakers and we’re also working with small schools in these areas. We’re talking to the girls and boys about what they’re seeing in their homes not being right either.”

A complete world away from London, being able to provide education to remote areas where mainstream media never focuses on is enough reason to have more collaborations like the Shoreditch Fashion Weekender.

Read my recent blog ‘Behind the Scenes with Red Dot Jewels’ here and my chat with Sulakshana Monga about her latest collection here

 

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