Social enterprises helping the world’s most vulnerable and providing opportunities for an admirable livelihood can be seen everywhere. The Third Sector is not only growing immensely but collaborating with a host of industries. Fashion is definitely doing their part in ensuring that communities are benefitting from sales and the ladies from Stitch Three are adamant in giving back. After hosting a coffee morning in association with SOS Children’s Villages Pakistan, I caught up with them to talk charity, fashion and future projects.
1. Why was it important to partner with an NGO like SOS Children’s Villages Pakistan?
The cause of educating and caring for children in Pakistan and India is one close to all our hearts. SOS Children’s Villages Pakistan is a unique charity in the overall and well rounded support and structure it creates for children who have no one to turn to. The Peshawer attacks in December 2014 were a powerful reminder of the sheer amount of work that needs to be done out there and at S3 we feel strongly about supporting causes that help empower the next generation and present hope for a brighter future.
2. 10 percent of proceeds will be going to this charity – how many children does this charity support and what kind of a difference will the money raised make?
The charity supports a whole host of projects and thousands of children. More information about their projects can be found on www.sos.org.pk. The money raised would be sufficient to sponsor at least two children for a year or thereabouts.
3. Are you seeing more collaboration of this sort among Asian designers and distributors with NGO’s or do you think there is still more work to be done?
There is certainly a much greater awareness of charitable projects and giving in the fashion circuit these days with designers such as Sania Maskatiya supporting a multitude of projects at home and abroad and many fashion shows being held for charity. There is always more work to be done, though it is encouraging and heartening to see a greater social conscience emerge.
4. What are your favourite items from the summer collections on offer today?
We love the pretty florals on offer by Farida Hasan.
5. How do you feel the coffee morning experience differs from a larger trunk show?
Coffee mornings are more intimate and allow us more time to get to know our clients and to create a personalised shopping experience for them. Trunk shows allow us to have a greater presence and gives us an opportunity to interact with press and buyers and to create greater awareness of the brand.
6. Finally, we’re already half way through the year, but what else can we expect from Stitch Three in 2015?
We are currently working on our Diwali event and a few more charitable projects- stay tuned for more!