I’ve been belligerent about representation lately, especially when it comes to beauty and cosmetics.
Nowadays when I shop for make up, I pay extra attention to marketing and the type of models used – something I never cared about. However as my make up collection has grown, so has my awareness of how the beauty industry isn’t doing enough to make certain groups, namely South Asians, feel included.
It almost felt too much to ask for; a brand with these groups and complexions in mind. That is until, Luscious Cosmetics got in touch.